KIMCHI & MISO

BRANDING / IDENTITY - BRAND DIRECTION - ART DIRECTION

I led the branding and visual identity for Kimchi & Miso, a project for Beabadoobee inspired by her two cats, who became the foundation for the logo.

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The aesthetic draws on Japanese Y2K culture and avant-garde fashion, blending playful eccentricity with a fashion-forward edge. The result is a brand that feels personal, nostalgic, and slightly subversive, while remaining cohesive across apparel and graphic applications.